Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, and provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you: •Learn the difference between automated messages and autoresponder campaigns •Decide where autoresponders can help you do better marketing communications •Understand key actions that trigger emails to be sent Identify what steps to take to design effective autoresponder campaigns •Design the “evergreen content” that works best for your audiences. Presented with Fox Valley SCORE.