Every day, virtual patrons visit your library website to reserve materials, search the OPAC, check your operating hours, etc. What browsers are they using? What mobile devices are they using to view your website? How are your library’s social networking initiatives impacting website use? Web analytics software helps give you the information you need to provide the best content, navigation, and accessibility for your virtual patrons, and capturing the statistics for their visits will help you in your efforts to highlight the importance of your library’s mission in a time of budget crises. Google Analytics is free web analytics software that is used by 23% of the most popular web sites and has been used by Ask a Librarian since 2007. Learn how to implement Google Analytics on your library website, configure and customize it, and view the results.”