In today’s climate, public libraries are becoming increasingly accountable for purchasing decisions and optimizing the performance of their collection. The harsh reality is that many of those libraries lack the tools and analysis required to make validated selection choices and collection development decisions can often be a ‘shot in the dark’. This webcast will include the personal accounts from 3 expert panelists of using evidence from collectionHQ to balance supply with demand at their institution and how they have been able to enhance the performance of their collection as a result. From a strategic to operational level, attendees will learn how collectionHQ can help their library to make informed purchasing decisions and monitor circulation with the aim of transferring seldom-used materials to those locations of increased demand.