Research shows that marketers love the power of webinars for lead generation, but what about when leads alone are not enough? The good news: Webinars are also a powerful platform for a trust-based marketing approach to improve lead quality and nurture the pipeline.

Join Roger Courville, author of The Virtual Presenter’s Handbook for a practical learning session that will transform your webinars from “another piece of content” to data-rich marketing opportunities.

Attend this interactive webinar to learn how to
• Avoid the single biggest mistake marketers make with webinars
• Determine what to require in webinar registration forms
• Optimize enhance data gathering to improve lead quality
• Improve opt-in rates for end-of-webinar questionnaires